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In today’s world of over-commercialized everything, it pays to be the voice of reason. We kept building our position as a smart, thoughtful brand with a simple outdoor installation that flies in the face of the mentality that spending more on Valentine’s Day means you love someone more. We attached origami hearts made out of $1 bills to the wall and encouraged passersby to take one and give the simple keepsake to a loved one for Valentines Day. Each heart comes with a reminder that saying “I love you” shouldn’t cost so much.
Copywriter: Melissa Stefanini
Blank Wall Installed
Installing the Oragami Dollar Hearts
Final Wall