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SO THIN. SO LIGHT. SO EASY TO LOSE TRACK OF.
The new Excite tablet is thin, but is it too thin?
Let’s have some fun with the tablet’s extreme thinness by exaggerating it so much that is almost becomes a problem; people everywhere are misplacing their tablets because they are so thin they’re easy to lose sight of. Thinness becomes a tongue-in-cheek issue that we bring to life through playful TV, social media and outdoor executions.