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When we pitched Avocados from Mexico, we realized a lot of people don’t know much about the fruit—like how to eat it and how good it is for you. So we won the account by creating a campaign that educates consumers about the health benefits and snack possibilities in a fun way: our lovable Avo hero. Along with his gang of friends, Avo helped spread the good word about the avocado to a whole new group of people.
Art Director: Me
Copywriter: Iman Omar
Always in Season