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INTRODUCING AN EPIC NEW FLAVOR: CRANBERRY PINEAPPLE.
Some industries know how to make a big deal about new releases. From tech to cars to Hollywood, let’s take our cues from the people who can make any news seem like mega news. It works for them, why wouldn’t it work for us?
Below are two TV spots, 3 videos that ran on social and as pre-roll as well as a handful of posters and posts.
This was the most successful launch of a new juice flavor that Ocean Spray has ever seen thanks to our integrated campaign.
ACD/AD: Me
ACD/CW: Melanie Simonich
Social Post - Helicopter
Social Post - Aliens
Social Post - Explosion