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The world’s seen a lot of change in the last 150 years. Here’s the thing: change is neither good nor bad. There are always some things that should change and some that shouldn’t. But there’s something special about those things that do stand the test of time – the values and habits and traditions that endure. At Jack Daniel’s, we believe keeping those things intact isn’t always easy…but it’s worth the effort. Because it’s good to know there are still some things you can rely on.
Here are 6 TV spots and a few print ads that we created to launch our new brand campaign, "The Way It Was Is The Way It Is".
Art Director: Me
Copywriters: John Simpson and Thom Crowley