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LG&E's Gas Safety Campaign utilizes catchy tunes to educate Kentuckians about the critical signs of a gas leak and the necessary actions to take. By harnessing the power of music, the campaign engages Kentuckians and helps them retain important safety information. Through radio, video, social and digital platforms, the campaign effectively communicates its message, emphasizing that when it comes to gas safety, knowing the signs of a gas leak can keep you safe.
Art Director: Brittany Chapman
Copywriter: Ashleigh Bills
AWARDS:
Radio Mercury Finalist 2024
PRESS:
https://adage.com/article/agency-brief/agency-news-know-week-april-26-2024/2555121